Engage with your audience with 3D billboard digital advertising for your business
Billboards have long been a staple of advertising, capturing the attention of passersby with their bold messages and eye-catching visuals. However, the introduction of 3D billboard advertising has taken this traditional form of promotion to new heights. In recent years, the emergence of 3D digital billboard advertising has further revolutionized the advertising industry, pushing the boundaries of creativity and engagement. In this article, we will delve into the fascinating world of 3D digital billboard advertising, exploring its definition, various types, advantages over traditional billboards, steps to launch 3D digital billboard advertising campaigns and future trends.
Table of Content
Part 2. Using Scenarios of 3D Digital Billboards
1. Airports, Railway Stations, Luxury Hotels, and Government Entities
2. Exhibition Halls
3. Museums, Exploration Halls, and Themed Parks
4. Retail and Stores
5. Real Estate
Part 4. Tips for 3D Digital Billboard Content Creation
1. Storyboard and Visualize Content
2. Select The Form of 3D Digital Billboard Creatives
3. Consider Technical Requirements
4. Collaborate with the 3D Billboard Design Team
3D traditional billboards, also known as 3D OOH billboards (3D Out-of-Home billboards), rely on physical materials, such as foam, plastic, metal, or wood, to create a three-dimensional effect. They often feature sculptural or textured elements to provide depth and visual impact.
A 3D digital billboard, aka 3D DOOH (Digital Out-of-Home), is an innovative form of outdoor advertising that combines the visual impact of three-dimensional designs with the dynamic capabilities of digital technology. Unlike traditional 3D billboards, which rely on physical materials to create depth, 3D digital billboards utilize high-resolution screens or LED panels to display animated and interactive content. These billboards can showcase moving images, videos, real-time data, and even interactive elements, providing a captivating and engaging experience for viewers.
By seamlessly integrating lifelike 3D-rendered products into the 3D advertising display, advertisers can deliver dynamic and targeted messages, creating memorable and impactful campaigns in the modern advertising landscape.
Both traditional and digital 3D billboards have different types of 3D billboards. For example, traditional 3D billboards offer options like sculptural, cut-out, textured, relief, and mechanical 3D billboards. When it comes to 3D digital billboards, those for traditional billboard becomes too pale as a traditional billboard can only show visual content statically. However, 3D digital billboards, on the other hand, offer a wide range of content forms:
- Static 3D Billboards: These billboards feature fixed three-dimensional designs or elements that provide depth and dimension. They do not incorporate any movement or interactive features but still create a visual impact.
- Animated 3D Billboards: Animated 3D billboards bring static designs to life through 3D animation techniques. They use movement and visual effects to grab attention and engage viewers.
- Interactive 3D Billboards: Interactive 3D billboards allow viewers to actively engage with the content. They often incorporate touchscreens, motion sensors, or gesture recognition technology, enabling users to interact and navigate through different layers of content.
- Holographic 3D Billboards: Holographic 3D billboards employ advanced technology to project holographic images or videos that appear to float in mid-air. They create a visually captivating and futuristic experience.
- AR (Augmented Reality) 3D Billboards: AR 3D billboards merge virtual content with the real world. By using mobile devices or wearable AR devices, viewers can experience a blend of computer-generated 3D graphics overlaid with their surroundings, creating interactive and immersive experiences.
One of the key benefits of why 3D digital billboards are better than traditional 3D billboards lies in their dynamic nature. 3D digital billboards can showcase moving images, videos, real-time data, and interactive elements, enabling advertisers to captivate audiences with engaging content. The digital format allows for flexibility, making it easier to update and modify advertisements in real time, ensuring messages remain relevant and timely. Furthermore, the ability to seamlessly integrate 3D-rendered products into the display enhances the visual impact and effectiveness of advertising campaigns.
The possibilities of captivating 3D digital billboards catering to a diverse range of industries and sectors and becoming a ubiquitous and audience-incentivizing medium across airports, luxury hotels, museums, theme parks, retail spaces, real estate marketing, and product advertising industries. From enhancing the traveler experience to engaging shoppers, educating visitors, and promoting immersive brand experiences, 3D digital billboards have revolutionized various industries:
Airports, railway stations, luxury hotels, and government entities can greatly benefit from the use of 3D digital billboards to enhance their spaces and engage their target audiences.
In airports and railway stations, these billboards can be strategically placed in terminals and lounges to provide real-time flight information, showcase advertisements for travel services, and create captivating visual displays.
Luxury hotels can utilize 3D digital billboards in their lobbies, elevators, and public areas to promote amenities, events, and exclusive offers, creating a visually stunning and immersive guest experience.
Government entities can leverage 3D digital billboards for public announcements, and community messages, and enhance the aesthetic appeal of public spaces, such as transportation hubs and government buildings.
In exhibition halls, event planners can leverage the power of 3D digital billboards to elevate the overall event experience and captivate attendees. Whether it’s a trade show, exhibition, or conference, incorporating 3D digital billboards can provide interactive event maps, highlight featured exhibitors, and display engaging content to inform and engage participants. These billboards can also be used to promote upcoming events, and sponsorship opportunities, and generate excitement among attendees. The dynamic and visually striking nature of 3D digital billboards can leave a lasting impression and help event planners and marketers create impactful and memorable experiences.
In museums, these billboards can display informational content, virtual reconstructions of historical sites, or interactive exhibits, allowing visitors to delve deeper into the subject matter. Themed parks can leverage 3D digital billboards to showcase attractions, upcoming shows, or events, and create visually captivating displays that contribute to the overall ambiance and excitement within the park. Exploration halls can use 3D digital billboards to create immersive environments, simulate natural or historical events, and provide educational content that enriches the learning experience and entertain audiences.
Retailers can leverage 3D digital billboards to attract customers, promote products, and create an engaging shopping experience. These billboards can be placed within stores or even on storefronts, displaying dynamic content, product highlights, and promotional offers. Retailers can use 3D digital billboards to showcase their brand identity, launch new collections, and create visually stunning displays that capture attention and drive foot traffic. By utilizing the interactive capabilities of 3D digital billboards, retailers can engage shoppers, provide personalized recommendations, and enhance the overall shopping journey.
Real estate marketers can effectively utilize 3D digital billboards to showcase properties, architectural designs, and location advantages. These billboards can be placed in high-visibility areas to attract potential buyers and investors. Through exterior and interior 3D visualization, virtual tours, and informative content, real estate marketers can provide an immersive experience that highlights the unique features of properties, including interior designs, amenities, and surrounding environments. By utilizing 3D digital billboards, real estate marketers can capture attention, generate interest, and ultimately drive sales and inquiries.
Last but not least, product marketers across various industries can harness the potential of 3D digital billboards to create captivating advertising campaigns. These billboards offer an opportunity to showcase products with stunning visuals, animations, and interactive elements. Whether it’s automotive, consumer electronics, fashion, or beauty products, 3D digital billboards can bring products to life, highlight key features, and provide immersive experiences for potential buyers. Product marketers can leverage these billboards in high-traffic areas or business centers, to maximize brand exposure and engage their target audience in unique and memorable ways.
Like any advertising campaign, audience targeting is always the first step. Understanding your target audience is the foundational step in crafting impactful and engaging experiences. Let’s delve into the step-by-step guide to plan a 3D digital billboard campaign for your properties or your business:
In order to create a highly targeted 3D digital billboard campaign, it’s essential to define your target audience with precision. Consider the demographics, psychographics, and behavioral characteristics of your ideal customers. Understand their needs, pain points, and aspirations that your product or service can address. Dig deeper into their motivations, preferences, and purchase behaviors. This clarity will guide your messaging, visuals, and overall campaign strategy.
It’s important to ensure that the creative elements of the 3D digital billboards, messaging, visuals, and tone of your campaign, are consistent with your brand identity and evoke the desired emotional response from your audience. This consistency will enhance the impact and cohesiveness of your campaign.
When planning a 3D digital billboard campaign, strategically selecting the billboard location is crucial to effectively target potential audiences. Consider the nature of your target audience and their preferences to determine the ideal placement for your billboards:
- showcasing them in high-traffic city centers for everyday products;
- near tourist attractions for local cuisine and accommodations;
- around schools and parent-frequented areas for child products or educational services;
- in upscale residential areas and luxury venues for luxury goods and luxury lifestyles;
Choosing the right locations ensures maximum exposure to your desired audience and enhances the chances of successful engagement with your creative content.
Create storyboards or visual representations of your campaign to map out the sequence of visuals and messages. This step helps ensure a coherent and impactful narrative. Visualize how the content will unfold on the billboards to ensure it grabs attention and effectively conveys your message. If you don’t have a specific preference on the scene, you can figure out what product features you would like to showcase to your clients, and what use scenarios your products are widely used.
Here are several key considerations when choosing a 3D visualization studio:
- Review their portfolio and experience in the industry.
- Assess their expertise and specialization to see whether they know your niche.
- Verify their technical skills and proficiency.
- Evaluate their communication and collaboration abilities.
- Research their reputation and client feedback.
- Consider their pricing and budget.
Imagist3ds is a professional 3D visualization studio that has 13 years of experience in CGI and has worked on projects in various niches, including architecture, real estate, industrial products, and automotive. It can bring your products or services into the world of 3D and showcase the vision you intended to your customers.
Ready to create your 3D digital billboard content? Send the project brief with design files and references, Imagist3ds can get the photorealistic results ready within only a few days, whether you want it in architecture 3D rendering, product 3D rendering, 3D architectural animation, 3D product animation, VR/AR, or other interactive forms.
Want to outsource the 3D digital billboard design of your consumer products or industrial products? Submit your email to download the price list of the 3D product visualization.
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Identify platforms or media networks that offer digital billboard advertising space in your chosen locations. Negotiate pricing, placement, and timing to secure the best options. Ensure the selected ad spaces align with your target audience and campaign goals.
Develop comprehensive marketing strategies to raise awareness about your campaign. Leverage various channels, including online and offline media, social media, influencers, and PR efforts, to amplify your message and drive audience engagement.
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Install your digital billboards in the designated locations and launch your campaign as scheduled. For e-commerce owners or business owners aiming at driving traffic to their official site, it is practical to monitor its performance closely using analytics tools. Track 3D digital billboard advertising performance key metrics such as impressions, engagement, conversion rates, bounced rate, duration, pages/sessions, and brand sentiment to assess the effectiveness of your campaign.
Keep a close eye on the performance of the 3D digital billboard campaign and make necessary adjustments to content, messaging, or placement to improve results. Test the legibility of your content under different lighting conditions, especially in bright daylight. Ensure that text and visuals remain highly visible and easily readable. Adjust brightness, saturation, and color levels to optimize the visibility of your content, ensuring it doesn’t get washed out by direct sunlight. Consider using vibrant colors and bold typography to enhance visibility.
3D digital billboard advertising is evolving rapidly. While most construction companies, real estate firms, and e-commerce businesses currently rely on animated formats, the real game-changers are the industry giants like Nike, McDonald’s, Coca-Cola, and Porsche who have ventured into the realm of interactive experiences. As technology advances and becomes more accessible, a wave of enlightenment awaits, where professionals across industries will embrace the immersive and awe-inspiring potential of interactive 3D digital billboards. The future holds a captivating transformation, as these cutting-edge displays revolutionize audience engagement and redefine the possibilities of 3D advertising, allowing passersby to interact with billboards through buttons, gestures, sensors, and voice commands, creating personalized and engaging experiences.
Given the current intense competition and rising cost-per-click (CPC) on advertising platforms like Google Ads and Facebook Ads, advertisers are facing challenges in maintaining profitable returns on investment. Furthermore, the privacy restrictions on iOS devices have led to less precise audience targeting, further impacting ROI.
As a result, more advertisers are actively exploring alternative and effective channels for traffic acquisition, making the increased adoption of 3D digital billboards even more appealing. The immersive and captivating nature of 3D digital billboards offers a promising avenue for advertisers to reach their target audience with impactful campaigns, driving innovation and setting new standards in the advertising industry.
As the sweeping wave of 3D digital billboard advertising prevails, an increasing number of property owners and visionary entities astutely recognize the untapped potential of adorning their properties’ exteriors with mesmerizing 3D digital billboard screens unleashing a torrent of revenue streams. By complying with local laws and regulations, they seek approval from the government, thereby expanding the selection of available ad placements. This allows advertisers to find locations that align with their target audience and budgetary requirements.
In parallel, the relentless evolution of billboard screen production techniques contributes to lowering production costs, transforming 3D digital billboard campaigns into an accessible symphony of captivating visuals. This harmonious convergence of expanded choices and diminished expenses acts as a magnetic force, irresistibly drawing a swarm of advertisers who yearn to seize the boundless opportunities presented by this remarkable advertising medium.